Polaroid is back!
“After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand’s attraction – which is surprisingly not based in digital cameras but in Dr. Edwin Land’s groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion.
[…]
Polaroid will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid® branded Instant Films in the middle of 2010.”
/via POLAPREMIUM
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